Monday, December 30, 2019
Biography of Bill Gates, Co-Founder of Microsoft
Bill Gates (born Oct. 28, 1955) is the principal co-founder of Microsoft Corp., the worldââ¬â¢s largest personal-computer software company and one of the largest and most influential technology companies in the world. Since he stepped down as chairman of Microsoft Corp., he has focused on and contributed billions of dollars to several charities, especially the Bill Melinda Gates Foundation, the worlds largest private charitable foundation. Fast Facts: Bill Gates Known For: Co-founder of MicrosoftAlso Known As: William Henry Gates IIIBorn: Oct. 28, 1955à in Seattle,à WashingtonParents: William H. Gates Sr., Mary MaxwellPublished Software: MS-DOSSpouse: Melinda French GatesChildren: Jennifer, Rory, PhoebeNotable Quote: I think its fair to say that personal computers have become the most empowering tool weve ever created. Theyre tools of communication, theyre tools of creativity, and they can be shaped by their user. Early Life Bill Gates (full name: William Henry Gates III) was born on Oct. 28, 1955, in Seattle, Washington, the son of William H. Gates Sr., an attorney, and Mary Maxwell, a businesswoman and bank executive who servedà on the University of Washington Board of Regents from 1975 to 1993. He has two sisters. Gates wrote his firstà softwareà program at 13 and in high schoolà was part of a group, which also included childhood friend Paul Allen, that computerized their schoolââ¬â¢s payroll system and developed Traf-O-Data, a traffic-counting system that they sold to local governments. Gates and Allen wanted to start their own company immediately, but Gates parents wanted him to finish high school and go on to college, hoping he eventually would become a lawyer. In 1975 Gates, then a sophomore atà Harvard University in Boston, Massachusetts, joined Allen, who was working as a programmer for Honeywell near Boston, to write software for the firstà microcomputers, later called PCs. They started by adaptingà BASIC, a popular programming language for large computers. Starting Microsoft With the success of this project, Gates left Harvard during his junior year and, with Allen, moved to Albuquerque, New Mexico, planning to develop software for the newly emerging personal computer market. In 1975 they started what Allen named Micro-Soft by combining micro from microcomputers and soft from software. The hyphen later was dropped. In 1979, they moved the company to Bellevue, Washington, just east of Seattle. Microsoft became famous for its computer operating systems and killer business deals. In 1980, Gates and Allen licensed anà operating systemà calledà MS-DOSà to IBM, at the time the worlds largest computer maker, for its first microcomputer, theà IBM PC. They were smart enough to retain the right to license the operating system to other companies, which eventually made them a fortune. Finding Success By 1983, the year Allen left the company for health reasons, Microsofts reach had become global with offices in Great Britain and Japan and 30% of the worlds computers running on its software. A few years earlier, Gates had developed a partnership with Apple to work on some shared projects. Gates soon realized that Apples graphics interface, which displayed text and images on the screen and was driven by a mouse, appealed to the average user more than Microsofts text-and-keyboard-driven MS-DOS system. He launched an ad campaign claiming that Microsoft was developing an operating system that would use a graphic interface similar to Apples products. Called Windows, it would be compatible with all MS-DOS system software. The announcement was a bluffââ¬âMicrosoft had no such program under developmentââ¬âbut it was sheer genius as a marketing tactic: It would encourage people using MS-DOS to wait for new Windows software releases instead of changing to another system, such as Apples Macintosh. In November 1985, nearly two years after his announcement, Gates and Microsoft launched Windows.à Then, in 1989, Microsoft launched Microsoft Office, which bundled office applications such as Microsoft Word and Excel into one system. Perils of Success All the while, Gates was defending Microsoft against lawsuits and Federal Trade Commission and Department of Justice investigations of claims charging unfair dealings with computer manufacturers. Yet the innovation continued. Windows 95 was launched in 1995 and in 2001 Microsoft debuted the original Xbox gaming system. Microsoft appeared untouchable. In 2000, Gates stepped down as Microsoft CEO and was succeeded by Harvard friend and longtime Microsoft executive Steve Ballmer. Gates assumed the new role of chief software architect. In 2008 Gates left his daily job at Microsoft but retained his position as board chairman until 2014, when he stepped down as chairman but retained a board seat and began serving as technology adviser. Marriage and Family On Jan. 1, 1994, Gates married Melinda French, who has an MBA and a bachelors degree in computer science and met him while she was working at Microsoft. They have three childrenââ¬âJennifer, Rory, and Phoebeââ¬âand live in Xanadu 2.0,à aà 66,000-square-foot mansion overlooking Lake Washingtonà inà Medina, Washington. Philanthropy Gates and his wife founded the Bill Melinda Gates Foundation with the mission of improving the quality of life for people around the world, primarily in the areas of global health and learning. Their initiatives have ranged from funding tuition for 20,000 college students to installing 47,000 computers in 11,000 libraries in all 50 states. In 2005, Bill and Melinda Gates and rock star Bono were named Time magazine persons of the year for their charitable work. According to the foundations website, in 2019, the foundation had made nearly $65 million in grants by mid-April to recipients around the world. The foundation is led by CEO Sue Desmond-Hellmann and co-chair William H. Gates Sr., under the direction of Bill and Melinda Gates and Warren Buffett. Legacy Back when Bill Gates and Paul Allen announced theirà intention to put a computer in every home and on every desktop, most people scoffed. Until then, only the government and large corporations could afford computers. But within only a few decades, Gates and Microsoft had indeed brought computer power to the people. Gates also has had an impact on millions of people throughout the world with his charitable efforts, especially with the Bill Melinda Gates Foundation, and he has made large personal donations to a number of educational institutions. Sources About Bill. Gatesnotes.com.Bill Gates: American Computer Programmer, Businessman, and Philanthropist. Encyclopedia Britannica.Bill Gates Biography: Entrepreneur, Philanthropist. Biography.com.Awarded Grants. Gatesfoundation.org.
Sunday, December 22, 2019
Short Story - 1124 Words
ââ¬Å"It helps a little if you think of them as people,â⬠Alice suggested, her high, musical voice too fast for human ears to understand, if any had been close enough to hear. ââ¬Å"Her name is Whitney. She has a baby sister, she adores. Her mother invited Esme to that garden party, do you remember?ââ¬â¢ ââ¬Å"I know who she is,â⬠Jasper said curtly. He turned away to stare out at one of the small windows that were spaced just under the eaves around the long room. His tone ended the conversation. He would have to hunt tonight. It was ridiculous to take risks like this, trying to test his strength, to build his endurance. Jasper should just accept his limitations and work within them.His former habits were not conducive to our chosen lifestyle; he shouldnââ¬â¢tâ⬠¦show more contentâ⬠¦Iââ¬â¢d wished, at that time, that I could explain to her exactly what would have happened if my lips, and the teeth behind them had gotten anywhere near her. That would have silenced those annoying fantasies. The thought of her reaction almost made me smile.ââ¬â¢ Fat lot of good it will do her, Jessica went on. Sheââ¬â¢s really not even pretty. I donââ¬â¢t know why Eric is staring so muchâ⬠¦ or Mike.ââ¬â¢ She winced mentally at the last name. Her new infatuation, the generically popular Mike Newton, was completely oblivious to her. Apparently he was not as oblivious to the new girl. Like the child with the shiny object again. This puts a mean edge to Jessicaââ¬â¢s thoughts, though she was outwardly cordial to the newcomer as she explained to her the commonly held knowledge about my family. The new student must have asked about us. ââ¬ËEveryoneââ¬â¢s looking at me today, tooââ¬â¢, Jessica thought smugly in an aside. ââ¬ËIsnââ¬â¢t it lucky Bella had two classes with meâ⬠¦ Iââ¬â¢ll bet Mike will want to ask me what shes--ââ¬â¢ I tried to block the inane chatter out of my head before the petty and the trivial cou ld drive me mad. ââ¬Å"Jessica Stanley is giving the new Swan girl all the dirty laundry on the Cullen clan,â⬠I murmured to Emmett as a distraction. He chuckled under his breath. ââ¬ËI hope sheââ¬â¢s making it better than usual,ââ¬â¢ he thought. ââ¬Å"Rather unimaginative, actually. Just the barest hint of scandal. Not an ounce of horror. Iââ¬â¢m a little disappointed.â⬠ââ¬ËAnd the new girl? Is she disappointed in theShow MoreRelatedshort story1018 Words à |à 5 Pagesï » ¿Short Stories:à à Characteristics â⬠¢Shortà - Can usually be read in one sitting. â⬠¢Concise:à à Information offered in the story is relevant to the tale being told.à à This is unlike a novel, where the story can diverge from the main plot â⬠¢Usually tries to leave behind aà single impressionà or effect.à à Usually, though not always built around one character, place, idea, or act. â⬠¢Because they are concise, writers depend on the reader bringingà personal experiencesà andà prior knowledgeà to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words à |à 5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. 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And with thatRead MoreShort Story Essay1294 Words à |à 6 PagesA short story concentrates on creating a single dynamic effect and is limited in character and situation. It is a language of maximum yet economical effect. Every word must do a job, sometimes several jobs. Short stories are filled with numerous language and sound devices. These language and sound devices create a stronger image of the scenario or the characters within the text, which contribute to the overall pre-designed effect.As it is shown in the metaphor lipstick bleeding gently in CinnamonRead MoreGothic Short Story1447 W ords à |à 6 Pages The End. In the short story, ââ¬Å"Emma Barrett,â⬠the reader follows a search party group searching for a missing girl named Emma deep in a forest in Oregon. The story follows through first person narration by a group member named Holden. This story would be considered a gothic short story because of its use of setting, theme, symbolism, and literary devices used to portray the horror of a missing six-year-old girl. Plot is the literal chronological development of the story, the sequence of eventsRead MoreRacism in the Short Stories1837 Words à |à 7 PagesOften we read stories that tell stories of mixing the grouping may not always be what is legal or what people consider moral at the time. The things that you can learn from someone who is not like you is amazing if people took the time to consider this before judging someone the world as we know it would be a completely different place. The notion to overlook someone because they are not the same race, gender, creed, religion seems to be the way of the world for a long time. Racism is so prevalentRead MoreThe Idol Short Story1728 Words à |à 7 PagesThe short stories ââ¬Å"The Idolâ⬠by Adolfo Bioy Casares and ââ¬Å"Axolotlâ⬠by Julio Cortà ¡zar address the notion of obsession, and the resulting harm that can come from it. Like all addictions, obsession makes one feel overwhelmed, as a single thought comes to continuously intr uding our mind, causing the individual to not be able to ignore these thoughts. In ââ¬Å"Axolotlâ⬠, the narrator is drawn upon the axolotls at the Jardin des Plantes aquarium and his fascination towards the axolotls becomes an obsession. In
Saturday, December 14, 2019
The Power of the Latino Vote Free Essays
With the Presidential Elections coming in less than a year, candidates have stepped up efforts to attract the various groups of voters all over the country. One of the groups that candidates have targeted significantly is the Latino or Hispanic voters. The attention and importance that has been given to the Latino Vote can be traced back to the fact that Hispanics are slowly becoming the largest minority population in the country. We will write a custom essay sample on The Power of the Latino Vote or any similar topic only for you Order Now With the large segment of the Hispanic population becoming eligible to vote in the upcoming presidential elections, candidates are viewing the Latino Vote as greatly influential in determining the results of the elections. In the past presidential elections, Hispanic voting has been considerably less than other racial or ethnic groups in the country. Since the presidential elections in 1980, the percentage of reported voting of Hispanic voter has been less than 30%. (Jamieson et al, 2002) This is significantly less than the reported voting percentage of African American voters. In every presidential election since 1980, African-American reported voting was between 50 to 56 percent. Meanwhile, voters of Asian origin had almost the same percentage as the Hispanic voters. (Jamieson et al, 2002) These data are only significant when one considers the population of each of the said races. Latinos greatly outnumber Asians in the country. Therefore, the low turnout of Hispanic voters is more significant than that of Asian voters. The importance of the Latino vote can be better understood from a demographic perspective. For the 2008 presidential elections, an estimated 12 million Latinos will be registered to vote. At the same time, there are 6.7 million unregistered voters. (LULAC, 2007) These votes can easily swing the results of the election. From this perspective alone, it is evident that the Latino vote is vital. Presidential candidates have acknowledged such fact. For this reason, there has been increased effort to court the Latino Vote. References Jamieson, A., Cheeseman Day, J. and Shin, H. (February 2002). ââ¬Å"Table C. Reported Voting in Presidential Election Years by Region, Race, Hispanic Origin, Sex, and Age: November 1964 to 2000.â⬠Voting and Registration in the Election of November 2000. U.S. Census Bureau, Washington, DC. League of United Latin American Citizens. (1 Oct. 2007). Maximizing Latino Voting Power, Defeating Anti-Immigrant Efforts. Retrieved 27 November 2007 from: . à How to cite The Power of the Latino Vote, Essay examples
Thursday, December 5, 2019
Drivers of International Marketing
Question: Task The first assessment is designed to help ensure you have two key skills you will need throughout this subject: (1) applying theory to real world situations and (2) referencing. If you can do both these things well, many of the issues associated with preparing and producing work for this subject will be reduced. We have provided three resources for you to use to help you with Assessment One. Even if you feel very confident about your researching and referencing skills, please go to each resource before you begin the assessment as you will need to use them to complete the task. Access the following in your Resources folder on Interact: o Online research using Google Scholar o Finding sources using Primo Search o Referencing using APA style o How to apply theory to practice Then, select either an Australian or overseas country based organisation with which you are familiar. This may be where you work, where a friend or family member works, or a well-known organisation in which you would like to work. Using the drivers of international marketing from Topic 01 (Ch1, p.8-9), explain for the management of this organisation why they need to expand their involvement with international marketing. Use theory and real world examples to illustrate your points. Drivers: o Market needs o Technology o Cost scale o Government o Communication Answer: Introduction The drivers of international marketing are influenced both by external and internal factors. Broadly, these factors can be divided into market needs, technology, cost scale, government as well as communication (Czinkota Ronkainen, 2013). Brief Review of the Organization The organization considered in evaluating these factors on the global platform of international expansion is Woolworths Limited, Australia. Woolworths Limited mainly deals in its subsidiaries and the subsidiary that will be evaluated here is Woolworths Supermarkets. Woolworths Supermarkets is only operating in Australia and outsourcing its 96% fresh produce (Woolworths Limited, 2016). The supermarket has been acting as a duopoly with Coles and desires to extend its supermarkets chain of fresh produce in New York, United States. The drivers that needs to be considered are given as following. Market Needs Woolworths Supermarkets in Australia has multi-channel retailing, which needs to be extended further in international marketing. The supermarket chain has unique as well as profitable business. However, the retail chain needs to improve while meeting the needs and preferences of the customers. Nevertheless, Woolworths has been meeting the demand of customers by giving unbeatable value to fresh food because there has been a drift to healthier foods. It opts to take fresh market share leadership towards the level of grocery through quality, experienced supply chain management from the farm to the consumer, better merchandising and presentation (Woolworths Limited, 2012). As this retail chain is based on customer led choice, it will provide new categories across the stores in the international market Technology The best practices and processes in technology will be adopted that will provide true knowledge to the customers. Moreover, with the help of online portal, it will deliver fresh food products from Woolworths supermarkets to customers in small span of time. Overall, it promotes to practice, fresh food delivery by ordering online. Cost- Scale The cost scale can be based on the mode of entry strategy applied in international market. Moreover, the cost scale will be examined by providing the opportunity to win share through special offer that could be tailored in all stores based on the budget catchment. The local specialist of New York in fresh food will provide the knowledge of the market in a way that the retail chain could devise good range with fewer price points (Woolworths Limited, 2012). Government The United States follow Trans-Pacific Partnership and Free Trade Agreement for business investments from other countries. These agreements provide lower economic barriers to promote trade. However, Woolworths Supermarkets will be established in New York under the Free Trade Agreement of United States (Schott, 2016). Communication Woolworths Supermarkets in fresh produce determines to build the brands in New York using credentials as well as focusing on customer values and needs. Moreover, in the international market, Woolworths will give fresh food produce at competitive prices with relevant promotions. On the other hand, when it comes brand communication strategy, Woolworths supermarkets is customer driven and develops to provide Everyday Rewards based on loyalty points (Woolworths Limited, 2012). Conclusion To conclude, it can be said that drivers of the international marketing are the key aspects that needs to be considered before international expansion. As far as Woolworths Supermarkets retail chain is considered, the expansion in its fresh produce will prove to be beneficial for both Australia as well as United States. References Czinkota, M. R., Ronkainen, I. A. (2013).International marketing. Cengage Learning. Investor Presentation: Strategic Priorities of Woolworths. (2012).Woolworths Limited. Retrieved 4 August 2016, from https://www.woolworthslimited.com.au/icms_docs/130560_Investor_Day_Presentation_2011.pdf Schott, J. (2016).Are Trade Agreements Good for Americans? - Room for Debate - NYTimes.com.Nytimes.com. Retrieved 4 August 2016, from https://www.nytimes.com/roomfordebate/2016/03/17/are-trade-agreements-good-for-americans Woolworths Supermarkets - Woolworths Limited. (2016).Woolworths Limited. Retrieved 4 August 2016, from https://www.woolworthslimited.com.au/page/Who_We_Are/Our_Brands/Supermarkets/Woolworths/
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